Expertise

Research Interests

  • E-Commerce
  • Consumer Behavior
  • Healthcare Marketing
  • Customer Relationship Management (CRM)
  • Customer Experience Management (CEM)

Link

Organizational Affiliations

Decision Sciences and Marketing , Robert B. Willumstad School of Business , Adelphi University

Adelphi University (United States, Garden City)

Robert B. Willumstad School of Business , Adelphi University

Education

Consumer Behavior
2009 , PhD , Purdue University
Consumer Studies
2005 , MA , Seoul National University, South Korea
Business Administration
2003 , BBA , Seoul National University, South Korea
Consumer Studies
2003 , BA , Seoul National University, South Korea