Expertise

Expertise:

  • Advertising Management
  • Marketing
  • Marketing Management
  • Marketing Research

Interests:

  • Marketing Research (Undergraduate & Graduate), Marketing Management (Graduate), Principles of Marketing, Advertising Management, Marketing Strategy, Consumer Behavior, Integrated Marketing Communications

Research Interests: Social Cognition and Perceptual Biases, Consumer Decision-Making, Frontline Management, Sustainable Consumption and Consumer Well-being

Link

Organizational Affiliations

Decision Sciences and Marketing, Robert B. Willumstad School of Business, Adelphi University

Robert B. Willumstad School of Business, Adelphi University

Adelphi University (United States, Garden City)

Education

Marketing
2015, Ph.D., University of Central Florida
University of Alaska Fairbanks
2009, M.B.A.
University of Bristol
2006, M.A.
Guangdong University
2005, B.B.A.