Abstract
Most U.S. parents are in the paid labor force (US Department of Labor Statistics. (2014). Women in the labor force: A databook. Retrieved from
http://www.bls.gov/opub/reports/cps/women-in-the-labor-force-a-databook-2014.pdf). Using a purposive non-probability sample (N = 415) of primarily upper-middle class, married White Democratic women, this study explores support for government regulation, funding, and provision of child care and the factors and context that may shape their beliefs. Although some respondents held reservations about government involvement, over 80% indicated that government should play a role in regulating care for children in all age categories (0-3, 4-5, and 6-12). Eighty-nine percent supported some form of government financial support for child care, and 58% and 61% saw a role for provision of child care for children age 0-5 and 6-12, respectively. Both regression analyses and qualitative responses indicated that support for a government role in child care was influenced by parents' own difficulties finding affordable and sufficiently comprehensive care, and the number of children they had. We provide recommendations for how best to target these groups of parents to support child care advocacy campaigns, tapping into their own struggles as a source of empathy for others as well as an impetus to shift toward a more universal notion of government support for child care.