Abstract
The study develops a model to examine the moderating influence of entrepreneurial motivation on the relationships between CSR initiatives and integrated quality of life. Employing a case study approach with mixed-method techniques, data is collected using questionnaires and interviews. Small business owners (SBO) engage in CSR initiatives but reject the use of corporate to refer to such activities. The measurement model was a good fit for CSR initiatives, subjective and existential quality of life, while that of objective quality of life was rejected by the study. SBO should be considered by policy-makers when designing and developing interventions that concentrates on enhancing quality of life. The study operationalises the extent and form of quality of life using CSR initiative and demonstrates how both entrepreneurial pull and push motivations interact to determine the effects on quality of life.