Abstract
There is little understanding of factors that inform entrepreneurial orientation dimensions (EOD) with business performance in the context of developing economies. In an effort to determine how this association is manifested among women entrepreneurs in developing economies (WEDE), the paper examines the existing literature, and provides the current state in how these women create and sustain their businesses. In order to analyse the effectiveness of EODs among WEDEs, a five-EOD model is examined through the findings from the extant literature. The examination of EODs and business performance indicators is done within the context of developing economies. The review of the literature has led to the identification of 'ethics' as an additional EOD associated with business performance. The emergence of a new EOD provides value towards understanding the different cultural settings within which women entrepreneurs operate, and demonstrates the multi-dimensional nature and value of entrepreneurship.